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The first ever 
Brand Licensing fair 
in Africa


VISA

A passport, visa and proof of yellow fever vaccination are required to enter Ivory Coast.
In addition to a passport valid for at least six months after the return date, travelers wishing to visit Ivory Coast must obtain a biometric visa.
Although electronic visas are available at the airport on arrival, they must be applied for online before arriving in Ivory Coast.
The visa application (e-visa) is made on the site snedai.com.


LOCATION

BLA takes place at Abidjan Exhibition Center, Boulevard de l'aeroport, Abidjan Côte d'Ivoire.
It is located in the commune of Port-Bouët, near the Abidjan Félix Houphouët Boigny international airport. 


ACCOMODATION

Abidjan offers a wide variety of accommodation near by the BLA 2024 venue (Abidjan Exhibition Center)

BLA 2024 THEMATICS

FOOD & BEVERAGE

Food & beverage: coffee, yogurt, cereal, cake mixes, frozen food, spirits, sauces...
The Food and Beverage sector is growing.
According to Licensing International's global survey of 2023, sales of its licensed products were 19.6 billion US dollars or 6% market share.

BEAUTY

Beauty: fragrances, skin care, shaving goods, hair care....
The health and beauty sector recorded revenues from licensed product sales of around US$12.3 billion in 2022.

FASHION

Fashion: apparel, fashion accessories, footwear...
Fashion and accessories represent, according to the global Licensing International 2023 survey, 10% of the licensing market share.
The clothing sector, for its part, amounts to 14%.

ENTERTAINMENT

Entertainment: feature films, television shows, video games, online entertainment, animation....
Entertainment represents 40.5% of the retail market share of licensed products.
That is, in 2022, more than 138 billion US dollars.

RETAIL

Retail:  the sale of goods and services to consumers
Brand licensing offers the opportunity to establish a strong connection for brands and places of sale with their visitors.
With the increase in entertainment and education spaces in shopping malls and retail locations, growth in the licensed products market is being observed.

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