The First ever
Brand Licensing
Fair in Africa
WHY ATTEND ?
BLA 2024 is an excellent platform for the brand licensing sector in Africa that enables:
- Meet with intellectual property owners, retailers, manufacturers and suppliers
- Network with decision-makers and other professionals
- Obtain qualified leads for licenses in various categories
- Discover the brand licensing sector
- Find business opportunities
- Expand your brand into new categories
- Find a new way to grow your brand
WHO SHOULD VISIT ?
- Consumer good manufacturers
- Licensees
- Retailers
- Buyers
- Wholesalers or Distributors
- Advertising Agencies
- Marketing Agencies
- Licensing Agencies
- IP Owners
- Service providers
HOW TO ATTEND ?
- Choose your pass.
- Select the “Get your badge” option.
- Enter your data.
- Once registered, you will receive a registration confirmation with your virtual badge.
- We will then send you an email to configure your profile on our platform.
- From there, you can log in and start researching who will be attending, setting up meetings, and planning your schedule for the show.
- Prepare for meetings in advance. Although walk-ins are possible, maximize the ROI of your visit by sending meeting requests before attending.
- Use the Matchmaking options: Matchmaking helps you to plan your networking strategy
OPTION 1
GENERAL PUBLIC ACCESS:
FREE OF CHARGE
Free access to :
- Exhibition Hall
- B to B area
- General public conferences
REGISTER NOW !
OPTION 2
FULL ACCESS: ENTRY OFFERED BY THE CHAMBER OF COMMERCE AND INDUSTRY OF IVORY COAST. CODE: VIPBLA2024
VALUE: 229 EUR / 150000 F CFA
Access to :
- Full access to the launch ceremony
- Full access to conferences and workshops
- Full access to the catering and cocktail area
- Full access to the B to B area
BLA 2024 THEMATICS
Food & beverage: coffee, yogurt, cereal, cake mixes, frozen food, spirits, sauces...
The Food and Beverage sector is growing.
According to Licensing International's global survey of 2023, sales of its licensed products were 19.6 billion US dollars or 6% market share.
Beauty: fragrances, skin care, shaving goods, hair care....
The health and beauty sector recorded revenues from licensed product sales of around US$12.3 billion in 2022.
Fashion: apparel, fashion accessories, footwear...
Fashion and accessories represent, according to the global Licensing International 2023 survey, 10% of the licensing market share.
The clothing sector, for its part, amounts to 14%.
Entertainment: feature films, television shows, video games, online entertainment, animation....
Entertainment represents 40.5% of the retail market share of licensed products.
That is, in 2022, more than 138 billion US dollars.
Retail: the sale of goods and services to consumers
Brand licensing offers the opportunity to establish a strong connection for brands and places of sale with their visitors.
With the increase in entertainment and education spaces in shopping malls and retail locations, growth in the licensed products market is being observed.
A FULL AGENDA
CONNECT, DISCOVER, DEPLOY A BRAND LICENSING PROGRAM
A NEW EVENT
BRANDS LICENSING AFRICA 2024 USHERS IN A NEW ERA FOR BRANDS, BRINGING TOGETHER THE LICENSING INDUSTRY AND AFRICAN STAKEHOLDERS IN AFRICA FOR THE FIRST TIME
BOOST YOUR BRAND
FIND OUT THE POTENTIAL OF AFRICA LEARN ABOUT THE BENEFITS OF LICENSING