The First ever
Brand Licensing
Fair in Africa

THANK YOU ALL FOR PARTICIPATING IN BRANDS LICENSING AFRICA 2024: GOVERNMENT OF CÔTE D'IVOIRE, CHAMBER OF COMMERCE AND INDUSTRY OF CÔTE D'IVOIRE, SPONSOR, EXHIBITORS, PARTNERS, SPEAKERS AND VISITORS!
VIDEO RECAP
AFRICA AND THE LICENSING INDUSTRY GATHER
2
Days
+15
Speakers
+ 1000
Interactions
SAVE THE DATE
LICENSING, AN OPPORTUNITY FOR BRANDS IN AFRICA
SOME OF THE SPEAKERS

Maura Regan
President Licensing International

Laurent Taieb
Co-President Licensing International France

Philippe Guinaudeau
CEO Brandtrends

Djamilath Mamah
Brand & Communication Manager Canal+ Côte d'Ivoire

Anne- Marie Pecoraro
Partner, UGGC Law Firm

Sharon Weisman
CEO PowerStation Studios LLC

Andrea Boke
Intellectual property specialist and OAPI certified advisor. Manager KBDA Conseils

Ninon Lamothe
Africa Director Voltere by Egis

Danielle Moukouri
Managing partner , D.Moukouri & partners law firm

Daniel Avener
CEO Magic Hat Brand Management

Olouwafèmi Kidjo
CEO Dokunvi

Claire Jeannin
Partnership, Transfer of Rights and Licenses Manager. Gallimard Jeunesse

Abel Kouamé
Associated Director Afrika Toon

Patrick Epee
Brand Expert.Marketing Director Sub-Saharan Africa FRIESLANDCAMPINA

Aïssatou Mar
General Manager Kantar Senegal and the French-speaking Kantar perimeter

Dr Assande Koffi Paul
General Manager OIPI
AGENDA
23-10-2024
24-10-2024
09:00 - 10:45
11:00 - 11:45
12:45 - 13:30
13:30 - 14:15
15:30 - 16:15
16:25 - 17:10
09:00 - 09:45
10:00 - 10:45
11:00 - 11:45
12:00 - 12:45
13:00 - 14:00
16:15 - 16:45
17:00 - 18:30
WHAT IS LICENSING ?
Licensing is everywhere around us, although we often do not realize or know what is behind these products or services.
Licensing is the transfer of rights to a trademark for its use applied to a certain category of products or services, for a specific period and location, in exchange for a monetary sum in the form of royalties.
Licensing is a way to extend a brand to new activities without making major investments in new manufacturing processes, machinery or facilities.
A FULL AGENDA
CONNECT, DISCOVER, DEPLOY A BRAND LICENSING PROGRAM
BOOST YOUR BRAND
FIND OUT THE POTENTIAL OF AFRICA LEARN ABOUT THE BENEFITS OF LICENSING
FIND OUT THE POTENTIAL OF AFRICA LEARN ABOUT THE BENEFITS OF LICENSING
A NEW EVENT
BRANDS LICENSING AFRICA 2024 USHERS IN A NEW ERA FOR BRANDS, BRINGING TOGETHER THE LICENSING INDUSTRY AND AFRICAN STAKEHOLDERS IN AFRICA FOR THE FIRST TIME
SPONSOR
INSTITUTIONAL PARTNERS
MEDIA PARTNERS
EXHIBITORS
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