The First ever
Brand Licensing
Fair in Africa
In 2030, brands without a real anchor in the African Free Trade Area (AFCFTA) would deprive themselves of direct access to the largest population of High-net-worth individuals (HNWI), in other words, people with assets of at least one million dollars, excluding their main residence (2016: 145,000 HNWI, 2024: 254,000).
BLA offers brands the opportunity to enter or consolidate their presence in this huge potential market.
Africa is:
14% of the world's population
The youngest population in the world
The fastest growing consumer market
Many emerging sectors
A brand-conscious youth
BRANDS LICENSING AFRICA is the framework for professional events around brands and licenses of BRANDS AFRICA, the African Brand Recognition and Promotion Program developed by LA MAISON DE L'AFRIQUE.
BRANDS LICENSING AFRICA (BLA) is a trade show on brand licensing.
Brands Licensing Africa is a registered trademark owned by La Maison de l'Afrique.
BLA is an event around brands and their use in Africa, to allow:
- existing brands to expand into other areas and prosper
- emerging brands to protect themselves
BLA 2024 is an effective network to promote brands, properties, characters and designs, to start and develop licensing activities in Africa, by connecting the world's most influential brand owners and manufacturers, licensees and retailers of high-quality consumer goods across the continent.
BLA 2024 serves as an important platform for the presentation of licenses and the initiation of business relationships between licensors and licensees in the fields of Food & Beverage, Beauty, Fashion, Entertainment and Retail.
6 reasons to attend BLA:
Business development,
Intense networking, Engaging program,
Expert speakers, Effective learning, Brand momentum.
BLA 2024 is organized by La Maison de l'Afrique in partnership with the Chamber of Commerce and Industry of Côte d'Ivoire, and endorsed by Licensing International.
Food & beverage: coffee, yogurt, cereal, cake mixes, frozen food, spirits, sauces...
The Food and Beverage sector is growing.
According to Licensing International's global survey of 2023, sales of its licensed products were 19.6 billion US dollars or 6% market share.
Beauty: fragrances, skin care, shaving goods, hair care....
The health and beauty sector recorded revenues from licensed product sales of around US$12.3 billion in 2022.
Fashion: apparel, fashion accessories, footwear...
Fashion and accessories represent, according to the global Licensing International 2023 survey, 10% of the licensing market share.
The clothing sector, for its part, amounts to 14%.
Entertainment: feature films, television shows, video games, online entertainment, animation....
Entertainment represents 40.5% of the retail market share of licensed products.
That is, in 2022, more than 138 billion US dollars.
Retail: the sale of goods and services to consumers
Brand licensing offers the opportunity to establish a strong connection for brands and places of sale with their visitors.
With the increase in entertainment and education spaces in shopping malls and retail locations, growth in the licensed products market is being observed.
BOOST YOUR BRAND
FIND OUT THE POTENTIAL OF AFRICA LEARN ABOUT THE BENEFITS OF LICENSING
A FULL AGENDA
CONNECT, DISCOVER, DEPLOY A BRAND LICENSING PROGRAM
A NEW EVENT
BRANDS LICENSING AFRICA 2024 USHERS IN A NEW ERA FOR BRANDS, BRINGING TOGETHER THE LICENSING INDUSTRY AND AFRICAN STAKEHOLDERS IN AFRICA FOR THE FIRST TIME