The First ever
Brand Licensing
Fair in Africa
WELCOME TO BRANDS LICENSING AFRICA 2024
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JOURS
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minutes
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AFRICA AND THE LICENSING INDUSTRY GATHER
2
Days
+15
Speakers
+ 1000
Expected meetings
SAVE THE DATE
LICENSING, AN OPPORTUNITY FOR BRANDS IN AFRICA
SOME OF THE SPEAKERS
Maura Regan
President Licensing International
Laurent Taieb
Co-President Licensing International France
Philippe Guinaudeau
CEO Brandtrends
Cristina Angelucci
Editor Licensing magazine
Anne- Marie Pecoraro
Partner, UGGC Law Firm
Sharon Weisman
CEO PowerStation Studios LLC
Andrea Boke
Intellectual property specialist and OAPI certified advisor
Ninon Lamothe
Africa Director Voltaire by Egis
Danielle Moukouri
Managing partner , D.Moukouri & partners law firm
Daniel Avener
CEO Magic Hat Brand Management
Oluwafèmi Kidjo
CEO Dokunvi
WHAT IS LICENSING ?
Licensing is everywhere around us, although we often do not realize or know what is behind these products or services.
Licensing is the transfer of rights to a trademark for its use applied to a certain category of products or services, for a specific period and location, in exchange for a monetary sum in the form of royalties.
Licensing is a way to extend a brand to new activities without making major investments in new manufacturing processes, machinery or facilities.
A FULL AGENDA
CONNECT, DISCOVER,
DEPLOY A BRAND LICENSING PROGRAM
BOOST YOUR BRAND
FIND OUT THE POTENTIAL OF AFRICA LEARN ABOUT THE BENEFITS OF LICENSING
FIND OUT THE POTENTIAL OF AFRICA LEARN ABOUT THE BENEFITS OF LICENSING
A NEW EVENT
BRANDS LICENSING AFRICA 2024 USHERS IN A NEW ERA FOR BRANDS, BRINGING TOGETHER THE LICENSING INDUSTRY AND AFRICAN STAKEHOLDERS IN AFRICA FOR THE FIRST TIME
INSTITUTIONAL PARTNERS
MEDIA PARTNERS
